TOKYO COSME 2023

Tokyo Cosme, which held for the 13th time this year, was attended by cosmetics brands, materials, OEMs, and beauty equipment companies in various fields, including Cosme Tokyo, Cosme Tech, Inner Beauty Tokyo, Este Japan, Cosme Marketing Expo, and Hair Expo Tokyo. The exhibition ended successfully with 600 companies from 17 countries participating and more than 35,000 visitors.

The Cosme Tokyo Fair, one of Japan's largest cosmetics exhibitions, is an exhibition where visitors can meet the latest cosmetics-related products, and information.

The Standard have participated in TOKYO COSME.

The 2023 edition of Cosme Tokyo took place from 11th to 13th January and although the show was smaller than usual as is the case with many international trade shows at the moment,

in particular in Asia.

Through Tokyo Cosme, we once again confirmed K-beauty's product power among beauty brands around the world, and based on this, we will actively participate Tokyo Cosme to expand the global market."

We felt the possibility of the Japanese market and will make more efforts to promote our products to the Japanese market through a newly contracted Japan agency.